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Thanks for stopping by.

A little bit about me 

  • I’m a Michigan native and have lived in Tampa Bay since 2001, with my wife, two daughters and two very spoiled dogs.

  • My background is in marketing: referral marketing strategy and development, content strategy, copywriting, and team leadership.

  • I have a bachelor’s degree in advertising from Michigan State and an MBA from the University of Florida. 

Go Green, Go Gators. 

My mission 

To help companies build digital marketing strategies, including SEO, content strategies, and partnerships, to acquire their best customers at lower cost and to increase the lifetime value of those customers. 

My favorite projects 

  • Building a $90M referral marketing program at PODS with a great team 

  • Exceeding traffic and lead generation goals (over 300% above goal) for clients + employers 

  • Developing customer-centric SEO content strategies and writing copy that exceeds objectives

Things I’m interested in 

  • Marketing strategy and application. Not slick campaigns, but great experiences and content built on customer insights.

  • Books. Good books change us, which is why I love to read. What do I read? Well, here’s the list of pretty much every book I’ve read in at least the last decade or so. (See my notes on key books, or read about the books that have changed me the most.)

  • Fitness. Strength training, running, even some spin classes. It’s so important to take care of our health … especially as we hit middle age.

  • Writing. Writing has been a big part of my career and it’s where I sort out my thinking. You can read my blog here, or sign up for my weekly newsletter below. 

Let’s connect

And finally …

I hope you’ll consider subscribing to my weekly newsletter.