Links to critical things I read this week to help corporate pros in affinity, affiliate, and partnership marketing excel in a changing field.
## Some great stats on the importance of social selling and referrals, particularly in B2B selling from LinkedIn. Cold calling -- without any kind of intro -- has never been a steeper climb.
## Gerry Moran shares ten questions you should ask about your LinkedIn profile -- whatever your professional goals may be.
## 'Tis the season to celebrate with family, friends and business partners, so here are the 25 best bars on earth.
Leadership and career
## Harvard Business Review with sound advice on career reinvention after 50. And no matter your age, with the rapid changes in business and job instability, we will all have to reinvent ourselves somewhere on our career path.
## Having a conscientious spouse can be a positive predictor of income growth, promotions and job satisfaction.
## Facebook may be working on a LinkedIn competitor -- "Facebook at Work" -- to capture some of the lucrative B2B ad spend LinkedIn enjoys.
## These six links will tell you just how much Google knows about you.
Welcome to the tipping point: We now spend more time looking at our phone screens than our TV screens:
People with access to a smartphone or tablet now spend an average of 2 hours and 57 minutes on them each day, says digital analytics firm Flurry, putting phones ahead of televisions as time-sucks. The old first screen on average gets about 2 hours and 48 minutes of attention each day, according to the Bureau of Labor Statistics.
Uber, the rideshare startup that is disrupting -- no, decimating -- the taxi business, is growing like crazy. But Uber's aggressive tactics threaten to turn public sentiment against it:
In just four years of operation, Uber has ignited a new global ride-sharing industry with the promise of transforming urban transportation and helping many people get by without owning cars.
But these days, the hot start-up is facing its toughest challenge yet — curbing its ugliest, most aggressive impulses before its win-at-all-cost culture begins to turn off investors, potential employees and the ride-hailing public at large.
The idea that a senior executive at the company thought it would be fine to publicly reveal a plan for spying makes you wonder if anything is considered off-limits at Uber — and that may be the sort of deep-seated worry that an apologetic series of tweets can’t do much to fix.
Winning with class still matters.
## We still gorge ourselves on Thanksgiving, but more and more of us are at least working out first -- a reflection of healthier lifestyles.
## Video games as spectator sport? It is growing in popularity, as gamers watch professionals play in live tournaments, on YouTube and on Twitch.tv. As more people watch the best gamers game, marketers are getting onboard with top players in partnership and sponsorship deals. Gamer Matt Haag makes $1 million per year.
Unfortunately, my Madden skills wouldn't even earn me a cup of coffee. Better stick to the day job.