Balance data and intuition for the best writing trajectory

Like booster rockets and vernier thrusters, it all works together

In Ship 30 for 30, we “listen for the signal” as we write. 

We adjust our writing based on what resonates and draws interaction. And while that’s sound strategy, it’s only one side of the coin. 

We must listen for internal signal as well. Where is our heart, curiosity, and intuition pulling our writing?

Correcting course for more interesting and impactful essays 

In prepping for this month’s essay sprint, I drafted eight essays on affiliate marketing, born from my experience running a team that built a $65M channel over a decade. 

I’ve published one. My heart is tugging in another direction. I want to help people write, help them create. And that’s what I’ve been writing about. 

I’m paying more attention, at the moment, to my internal signals. 

We need both. 

Boosters and vernier thrusters

External data is like the small thrusters on the side of a rocket, called vernier thrusters. They are used to make minor course adjustments.

Your heart and passion is the booster rocket. It’s responsible for liftoff and sustains your momentum. 

Both systems are critical for navigation. Learn when to lean on one system over the other, and how to balance them for an optimal writing trajectory.