A roundup of what I found interesting in SEO this week.
“Related linking” is a term similar to internal linking. It’s creating links—usually in blogs—to content similar to what is currently on the page.
Using “nofollow” designation prevents passing Google PankRank from linking site to destination site
Around since 2005
Created to reduce “link spam”, as sites were invented to build as many links back to their own sites as possible
Some of the biggest sites (CNN, Quora, Wikipedia) use only nofollow links
Nofollow links still have value, however. They can drive traffic, and can lead to secondary dofollow links as others read your site and link to it
Blog comments and user forums
Ads / sponsored links
Allow followed links:
Guest post author bylines
When a site “deserves” it — editorial, unbiased reviews, citing as a source, etc.
Nofollow still helps search engine rankings https://backlinko.com/nofollow-link
301 redirects in Squarespace
When creating a redirect in Squarespace, don’t use the entire URL—just the slug, like this:
Much more here
H1, H2, and H3 headings
H1: The main headline and the point of the post.
H2: Used for section headings
H3: Supporting ideas for a section
Use just one H1 header, as the headline for the page (such as the title of your blog post)
Use one H2 header per section
Use one H3 header for each sub-section (supporting idea) within your post
The goal is usability, and Googleâ€™s header preferences guide you toward clear, well-organized content.
Keep image files ~ below 70 KB (Use TinyPNG to reduce)
Fill out alt text
Create a podcast - Google now indexes podcasts
Google has guidelines for creating podcasts https://developers.google.com/search/docs/guides/podcast-guidelines
Video - at least 5 min to get ranked
Optimize existing articles that are lower-ranked today
Integrate long tail keywords into your posts
Create tools - Code Canyon has scripts / code for sale to create tools to offer and drive traffic - tools also draw backlinks
We started out typing Tenerife into Google, followed the trail of breadcrumbs, and ended up creating an army of weather pages mopping up some mega organic traffic.
This is textbook SEO marketing:
1. Find out what your customers search for
2. Create pages which rank for those searches
3. Once on site, sell to them
To quote Glen Allsop top quality keyword research is
finding the relevant search terms that your competitors have missed
And every single one of Thomas Cook’s competitors has missed this golden opportunity. What’s obvious in a case study, is far from obvious in the field.
That’s it for this week. If you found something useful, I’d appreciate you signing up for my weekly newsletter, The Mix Tape, for more SEO, marketing, and other things. Thanks!