The SEO Tip Sheet, Number One

Street signs showing SEO, content, link building, social media, traffic, and conversion

A roundup of what I found interesting in SEO this week.

Related linking

“Related linking” is a term similar to internal linking. It’s creating links—usually in blogs—to content similar to what is currently on the page. 

“We need related linking for SEO. That said, it might be at the expense of actual user engagement at times. Look at what Gusto does here — two clear links and big images that don’t splinter your choices between 4+ posts, which many setups do. —@RossHudgens

“Nofollow” Links

  • Using “nofollow” designation prevents passing Google PankRank from linking site to destination site 

  • Around since 2005 

  • Created to reduce “link spam”, as sites were invented to build as many links back to their own sites as possible 

  • Some of the biggest sites (CNN, Quora, Wikipedia) use only nofollow links 

  • Nofollow links still have value, however. They can drive traffic, and can lead to secondary dofollow links as others read your site and link to it 

Use nofollow

  • Blog comments and user forums

  • Ads / sponsored links

  • Press releases 

Allow followed links:

  • Guest post author bylines

  • When a site “deserves” it — editorial, unbiased reviews, citing as a source, etc. 

  • Nofollow still helps search engine rankings

301 redirects in Squarespace 

When creating a redirect in Squarespace, don’t use the entire URL—just the slug, like this: 

URL Redirects as set up in Squarespace

Much more here

H1, H2, and H3 headings

  • H1: The main headline and the point of the post. 

  • H2: Used for section headings 

  • H3: Supporting ideas for a section 

Use cases:

  • Use just one H1 header, as the headline for the page (such as the title of your blog post)

  • Use one H2 header per section

  • Use one H3 header for each sub-section (supporting idea) within your post

The goal is usability, and Google’s header preferences guide you toward clear, well-organized content. 

Image optimization

Keep image files ~ below 70 KB (Use TinyPNG to reduce)

Fill out alt text 

Ranking high on google without writing content - Neil Patel 

  • Create a podcast - Google now indexes podcasts 

  • Google has guidelines for creating podcasts

  • Video - at least 5 min to get ranked 

  • Optimize existing articles that are lower-ranked today 

  • Integrate long tail keywords into your posts 

  • Create tools - Code Canyon has scripts / code for sale to create tools to offer and drive traffic - tools also draw backlinks 

Simple—not easy—keyword research and success


We started out typing Tenerife into Google, followed the trail of breadcrumbs, and ended up creating an army of weather pages mopping up some mega organic traffic.

This is textbook SEO marketing:

1. Find out what your customers search for

2. Create pages which rank for those searches

3. Once on site, sell to them


To quote Glen Allsop top quality keyword research is

finding the relevant search terms that your competitors have missed

And every single one of Thomas Cook’s competitors has missed this golden opportunity. What’s obvious in a case study, is far from obvious in the field.

That’s it for this week. If you found something useful, I’d appreciate you signing up for my weekly newsletter, The Mix Tape, for more SEO, marketing, and other things. Thanks!